As much as we crave and need it, the sun is damaging and skin cancer is deadly serious. Which is where Bedhead comes in! We want to ensure the children of today get to enjoy those outdoor childhood memories when they're older. And it all starts with sun safety. We’re big believers in starting sun safety as early as possible – at birth! So much so, we happily GIVE babies their first hat so they grow up with the skills to become #sunsafeforlife. This year, Bedhead will have given away 18,835 newborn hats to Aussie babies via our website initiatives, in BaoBags in selected hospitals, pharmacies and pre-natal caregivers, at our expos, and through charities we support – that’s over $545,000 worth of hats! In our FIFTH annual #sunsafeforlife we’re preparing families all over Australia for this wonderful yet dangerous time of year with tips, tricks, giveaways and recommendations.
Here’s what we have planned to help you get ready for some summer fun in the sun - safely!
Daily giveaway for parents-to-be
The moment you know you’re going to be a parent is the moment that instinctive need to protect your child kicks in. It’s a never-ending, exhaustive effort to do so, so we thought we’d help out in the sun-protection department by giving away newborn hat packs to soon-to-be parents*.
Upload an image of your ultrasound (for babies due from October 1, 2023) to receive a Protect the Potential gift pack.
*Capped at 4000 entries.
View Terms & Conditions here.
FREE newborn hat with purchases over $80
Every order via our website in November $80 or more will receive a Protect the Potential gift pack which includes a newborn size white legionnaire sun hat and sun-safety information booklet*.
Our plan is to start as many newborn babies on their hat-styling journey as possible and we hope you’ll help us spread our hats far and wide by gifting this pack (if you don’t need it yourself!) to a new mum friend, expecting family member or perhaps you could make someone’s day by handing it to a pregnant stranger at the shops! Give and enjoy the feeling it gives you too!
*Capped at 1000 orders.
WIN two Bedhead bundles
a year for 10 years!
We hope to really impact one family’s sun safety by gifting them two Bedhead bundles each year for 10 years. And with the introduction of our new adults hats in our Heritage and Swim collections, you can ensure the whole family is covered (literally!) for most of your children’s childhood! The prize includes any bundles available at the time (bundles can change each season).
COMPETITION NOW CLOSED.
View Terms & Conditions here.
Talking all things sun safety
Check out our socials this month for all things summer prep. We’ll share ways to get kids keen on donning the right sun-safe gear, spill our fave summer essentials, and talk all things summer. We’d love to have you get involved and spread the word about our giveaways to your friends, families and followers on social media by using the #sunsafeforlife hashtag and sharing your own sun-safe stories.
New summer bundles have you covered
One hat is never enough! Our hat bundles give you more for less! Our Children's Essentials Bundle contains three hats from our Originals and Swim ranges: a plain-coloured hat for the everyday, a printed hat to fancy it up a little, and a swim hat for waterplay. And we'll ship it to you for free! Bundle up to include a Rash Vest and matching Wet Bag and your summer sun-safe swimwear is sorted! Our Heritage bundles give you two hats: choose any two children's styles or any two adult's hats for a discounted rate and FREE shipping
WIN a summer bundle: Look out on our socials for competitions to win a summer bundle – we’ll have a couple to give away throughout the month.
Partnering with charities
With Australia having one of the highest rates of skin cancer in the world, Bedhead Hats is committed to helping parents instill good sun-safety habits in children at a young age. Through our annual Protect The Potential initiative, we give away hundreds of thousands of dollars worth of newborn baby hats to Australian babies via charities, hospitals, ante-natal clinics, events and our own bi-annual monthly initiatives. This month alone, BaoBag will distribute 8600 newborn hats to new families through maternity wards and pharmacies. It’s our effort in taking responsible steps to making a difference to the next generation of children. Read more about our initiative here.