Bedhead Hats is an Australian based company with a core value of making the most protective and comfortable sun hats for babies & children.
We believe every child should have the opportunity to grow up healthy and safe. Several years ago, we established ‘Protect the Potential’ to provide babies of Australia with the ‘first step’ in living a sun-safe life. With the help of our lovely customers and charities who aid disadvantaged mums and bubs, we are committed to giving away $200,000 of sun hats to babies who needed them most - each year!
Our Protect The Potential initiative includes a newborn hat gift pack that contains a white newborn-sized legionnaire style and sun-safety information brochure to provide families with the means to set their little ones up to be sun safe for life. We give them away in the thousands via charities, hospitals, to various parenting events and other not-for-profit organisations. We also look for creative ways to spread our hats far and wide to cover as many little babies as possible. In May, we have our #monthofmummyhood initiative where we celebrate the good, bad and head-scratching bits about motherhood, while in November, we draw attention to the importance of sun safety with our #sunsafeforlife campaign. Throughout both campaigns, expecting mothers are invited to upload their ultrasound images to our website and in return we will send them a Protect the Potential pack. We also send out PTP packs as gifts with purchases for recipients to pay it forward if they can’t use themselves. Last November’s #sunsafeforlife saw 3077 babies receive newborn hat gift packs, worth $94,145.55. We are set to break this record yet again this month with our third #monthofmummyhood.
The Australian sun is harsh and claims an alarmingly high number of Aussies each year. With one of the highest rates of skin cancer in the world*, Australia needs a generational shift in sun-safety.
Not everyone realises that sun exposure in the first 10 years of life plays a large part in determining your lifetime potential for skin cancer.^ In order to see the number of Australian’s diagnosed with skin-cancer decline, we need to start babies sun-safety journeys right from day one.
The good news is that we’re here to help. Bedhead Hats is committed to helping parents instill sun safety habits in children at a young age. We provide families with the most comfortable, high quality protective hats on the market, protecting children from the harsh effects of the strong Australian sun and giving parents the tools to get babies comfortable wearing hats from birth.
‘Protect the Potential’ is our response to ensure that Aussie babies get the best start they can to live a sun-safe life. This year we are committed to give $200,000 of sun hats to babies needing them the most by partnering with even more charities, hospitals and post-natal services nationwide.
Our charitable partners listed below will DONATE baby hats (along with other goodies) to a new Mum and bub in need.