A look at our 2022 #sunsafeforlife in numbers

Our fourth #sunsafeforlife has come and gone - and helped thousands of Aussie families! Here's how....

Summer has arrived! And with it, the birth of lots of tiny little babies! We're so happy to be able to help those little ones start their lives off safe from the sun with our #sunsafeforlife intitiative in which we sent off 5000 newborn baby hats to families around Australia.

We spend November getting you talking about and planning for a sun-safe summer via our fourth annual #sunsafeforlife. Our favourite part of the initiative has arrived: creating this mosaic with the thousands of ultrasounds that were submitted throughout the month! Each and every one of these tiny babies received a newborn hat pack.

Let's look at our #sunsafeforlife in numbers...

Thank you again to everyone who got involved, paid it forward, shared their stories or participated in the conversation. Missed out? We will do it all over again with a more motherly spin in May for our #monthofmummyhood. If you're expecting a baby and are due from April 1 2023, look out for our campaign starting May 1. Or sign up to our emails here to hear when it launches.