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  • Wholesale Terms of Trade

Wholesale Terms of Trade

Wholesale Terms & Conditions of Trade

 

Last updated: May 2025


1. General
1.1.1. All Goods and Services supplied to Buyer by Bedhead Hats Pty Ltd ATF Ellis Family Trust ABN 59 650 152 438 (‘Bedhead Hats’) under a purchase order, Supply Agreement or any other written agreement are supplied on the following Terms and Conditions.
1.1.2. These Terms and Conditions cannot be varied or modified except by an instrument in writing and signed by Bedhead Hats.
1.1.3. These Terms and Conditions take precedence over any term and conditions contained in any document of Buyer or elsewhere and any such Terms and Conditions have no application to or effect on a supply contract.
1.1.4. Without prejudice to any rights accruing to either party under this agreement, either party may terminate this agreement by providing the other party with 30 days written notice.


2. Definitions
2.1.1. “Bedhead Hats” shall mean Bedhead Hats Pty Ltd ATF Ellis Family Trust ABN 59 650 152 438.
2.1.2. “Seller” shall mean Bedhead Hats and its successors and assigns.
2.1.3. “Buyer” shall mean the buyer or any person or agent acting on behalf of and with the authority of the buyer.
2.1.4. “Guarantor” means that person (or persons), or entity who agrees herein to be liable for the debts of the Buyer if a Limited Liability Buyer on a principal debtor basis.
2.1.5. “Goods” shall mean all Goods supplied by the Seller to the Buyer whether by purchase order, Supply Agreement or any other written agreement.
2.1.6. “Services” shall mean all Services supplied by the Seller to the Buyer and includes any advice or recommendations (and where the context so permits shall include any supply of Services as defined supra).
2.1.7. “Price” shall mean the cost of the Goods or Services as agreed between the Seller and the Buyer subject to clause 5 of this contract.
2.1.8. “Purchase Price” means the price of the Goods or Services as advised by Bedhead Hats.
2.1.9. “Buyer” means any person, firm or corporation including his successors administrators and assigns who or which has requested the supply of Goods by Bedhead Hats.
2.1.10. “Quotation” means a quotation provided by Bedhead Hats to Buyer.


3. Offer and Acceptance
3.1.1. Any instructions received by the Seller from the Buyer for the supply of Goods and Services and/or the Buyer’s acceptance of Goods and Services supplied by the Seller shall constitute acceptance of the Terms and Conditions contained herein.
3.1.2. Upon acceptance of these Terms and Conditions by the Buyer the Terms and Conditions are irrevocable and can only be rescinded in accordance with these Terms and Conditions or with the written consent of the manager of the Seller.
3.1.3. None of the Seller’s agents or representatives are authorised to make any representations, statements, conditions or agreements not expressed by the manager of the Seller in writing nor is the Seller bound by any such unauthorised statements.
3.1.4. Any quotation made by Bedhead Hats is not an offer to sell or to provide Goods and Services.
3.1.5. Bedhead Hats shall not be bound by any order given in pursuance of any quotation until it is accepted in writing by Bedhead Hats or by the commencement of supply of Goods or the provision of Goods and Services.
3.1.6. Unless otherwise agreed in writing, all orders are subject to acceptance by Bedhead Hats within 30 days of receipt by Bedhead Hats of the order.
3.1.7. The Seller reserves the right of refusal of Services based on the manner in which a business presents and displays the Goods if the manner of that presentation is contrary to the Sellers wishes. The Goods have an international image of high quality and premium sun safety and an excellent international reputation due to the high standard of their quality and presentation and the high level of service provided by Bedhead Hats distributors and retailers. To maintain the Goods’ international reputation and protect consumers’ interest by providing access to the Goods that are presented in a way that enhances their aura of luxury, Bedhead Hats operates a selective distribution system internationally.
3.1.8. It is the Sellers sole discretion to select and offer only to Buyers that suit the branding, imagery and service typical of a Bedhead Hats approved Stockist. Bedhead Hats will entrust the Goods only to those authorised retailers that, through the excellence of their image and reputation, the locations of their sales outlets, and the quality of their service, reflect the premium nature of the Products. All provisions of these Conditions will be interpreted to this effect. The image, name and presentation of each of the Customer’s authorised outlets and websites, as well as the service and advice provided by the Customer’s sales personnel must project an image to the public that conforms with the prestige and international reputation of premium sun safety and must in no way whatsoever detract from this.
3.1.9. The Seller has appointed the Buyer, on a non-exclusive basis as an approved retailed of the Goods.
3.1.10. It is also the Sellers sole discretion to limit the supplying of Buyers which are located in proximity that is too close to another Buyer, particularly if that Buyer is within a comfortable walking distance of another already existing Buyer.
3.1.11. The Buyer agrees to resell the Goods via those individual physical retail outlets and from its website set out in the approved Order to end consumers based in the approved Territory only.
3.1.12. In addition, the Buyer will not sell the Goods via any third-party platforms and marketplaces including (without limitation) Amazon, Catch and eBay, or through any messaging apps including (without limitation) WhatsApp, Wechat and Facebook Messenger. If the Seller finds the Buyer selling on a marketplace without permission, immediate removal will be requested. Failure to remove will result in your Buyer account being terminated.
3.1.13. The Buyer shall not sell the Goods to any unauthorised wholesalers, resellers or retailers. The Buyer is authorised to sell directly to end consumers only.
3.1.14. The Buyer shall not, until it has been supplied with (and received) sufficient stocks of the relevant Good, offer any pre-sales of such Goods to its customers.
3.1.15. The Buyer shall ensure all materials (including e-commerce and website pages) making use of the registered Bedhead brand have been approved in advance in writing by the Seller.
3.1.16. The Seller undertakes not to use any of the following words CHEAP, CHEAPEST, DISCOUNT, OUTLET, or any similar words, mark or sign in relation to any business, goods or services provided by it under or in connection with the Contract and/or sale of the Goods (including, without limitation, in any corporate or trading name, in any domain name, on any website, search terms, as a metatag or Adword, or in any social media account or other website page, as part of any promotional or other business material or publication and in any telephone or other directory listing).


4. Warranties and Exclusions
4.1.1. All express or implied terms, conditions, warranties, statements, assurances and representations in relation to any Goods ordered from Bedhead Hats are hereby excluded from a supply contract save for:
4.1.1.1. these Terms and Conditions;
4.1.1.2. the conditions and warranties necessarily implied under the law of the relevant State and the provisions of the Competition and Consumer Act 2010 (Cth) and any statutory modification or re-enactment thereof; and
4.1.1.3. any other Terms and Conditions to which Bedhead Hats agrees in writing to be bound.
4.1.2. Any liability of Bedhead Hats which is not excluded by clause 4.1 is limited to the extent permitted by law to such one or more of the following as determined by Bedhead Hats in its absolute discretion:
4.1.2.1. with respect to the supply of Goods:
4.1.2.1.1. the replacement of the Goods or the supply of equivalent Goods;
4.1.2.1.2. the repair of the Goods; or
4.1.2.1.3. the payment of the cost of replacing the Goods or of
4.1.2.1.4. acquiring equivalent Goods; or
4.1.2.1.5. the payment of the cost of having the Goods repaired;
4.1.2.2. with respect to the supply of Goods and Services:
4.1.2.2.1. the re-supply of the Goods and Services; or
4.1.2.2.2. the payment of the cost of having the Goods and Services re-supplied.
4.1.3. Buyer acknowledges that except for these Terms and Conditions, Bedhead Hats does not give or make any warranty assurance, promise or representation regarding the quality, fitness for use, suitability or merchantability of Goods for any purpose whatsoever, and that in entering into the supply contract Buyer has relied entirely on Buyer’s own knowledge, skill and judgement.


5. Goods and Services
The Goods and Services shall be as described on the invoices, quotation, work authorisation, sales order or any other work commencement forms as provided by the Seller to the Buyer.


6. Price and Payment
6.1.1. At the Sellers sole discretion;
6.1.1.1. The Price shall be as indicated on invoices provided by the Seller to the Buyer in respect of Goods and Services supplied; or
6.1.1.2. The Price of the Goods or Services shall be the Seller’s quoted Price, which shall be binding upon the Seller provided that the Buyer shall accept in writing the Seller’s quotation within fourteen (14) days.
6.1.2. Time for payment for the Goods and Services shall be of the essence and will be stated on the invoice, quotation or any other order forms. If no time is stated, then payment shall be prior to dispatch and delivery of the Goods or Services.
6.1.3. At the Sellers sole discretion, for certain approved Buyers payment will be due seven (7) days following the date of the invoice.
6.1.4. Payment will be made by cash, EFT direct deposit, or accepted credit cards as agreed to between the Buyer and the Seller.
6.1.5. The Price shall be increased by the amount of any GST and other taxes and duties which may be applicable, except to the extent that such taxes are expressly included in any quotation given by the Seller.

7. Delivery of Goods
7.1.1. Delivery of the Goods shall be made to the Buyer’s nominated address. The Buyer shall make all arrangements necessary to take delivery of the Goods whenever they are tendered for delivery.
7.1.2. The failure of the Seller to deliver shall not entitle either party to treat this contract as repudiated.
7.1.3. The Seller shall not be liable for any loss or damage whatever due to failure by the Seller to deliver the Goods (or any of them) promptly or at all.
7.1.4. Where delivery of the Goods has been attempted by the Seller and the Buyers address details are either incorrect, or the Buyer is not present to accept delivery resulting in a second dispatch or second delivery attempt then the Buyer shall bear the costs of any secondary dispatch or delivery attempt incurred by the Seller.
7.1.5. For international deliveries, parcels are lodged by the Seller with Australia Post, who subsequently lodge the parcels with the local postal authority of the destination country for final delivery.
7.1.6. The estimated delivery time for international parcels is between fifteen (15) and twenty-one (21) business days from the date of dispatch. This estimate does not account for delays incurred during customs clearance or processing.
7.1.7. The Seller shall not be liable for any delays in delivery due to customs inspections, clearance procedures, or any other actions taken by authorities in the destination country.
7.1.8. Once a parcel is transferred to the destination country’s postal authority, it may no longer be trackable via Australia Post. The Seller shall not be liable for any loss or delay resulting from lack of tracking beyond this point.
7.1.9. Any import duties, taxes, customs fees, or other charges imposed by the destination country’s customs or postal authorities are the sole responsibility of the Buyer. The Buyer shall be liable for any such charges and for ensuring compliance with local import regulations.


8. Buyers Disclaimer
The Buyer hereby disclaims any right to rescind or cancel the contract or to sue for damages or to claim restitution arising out of any misrepresentation made to him by any servant or agent of the Seller and the Buyer acknowledges that he/she buys the Goods relying solely upon his/her own skill and judgement.


9. Force Majeure
If by reason of any fact, circumstance, matter or thing beyond the reasonable control of Bedhead Hats, then Bedhead Hats is unable to perform in whole or in part any obligation under this agreement, Bedhead Hats shall be relieved of that obligation under this agreement to the extent and for the period that it is so unable to perform and shall not be liable to the Buyer in respect of such liability.


10. Default & Consequences of Default
10.1.1. Interest on overdue invoices shall accrue from the date when payment becomes due daily until the date of payment at a rate of 2.5% per calendar month and shall accrue at such a rate after as well as before any judgement.
10.1.2. If the Buyer defaults in payment of any invoice when due, the Buyer shall indemnify the Seller from and against all the Seller’s costs and disbursements including on a solicitor and own client basis and in addition all of Bedhead Hats costs of collection.
10.1.3. Without prejudice to any other remedies the Seller may have, if at any time the Buyer is in breach of any obligation (including those relating to payment), the Seller may suspend or terminate the supply of Goods or Services to the Buyer and any of its other obligations under the Terms and Conditions. The Seller will not be liable to the Buyer for any loss or damage the Buyer suffers because the Seller exercised its rights under this clause.
10.1.4. If any account remains unpaid at the end of the second month after supply of the Goods or Services, the following shall apply: An immediate amount of the greater of $20.00 or 10.00% of the amount overdue shall be levied for administration fees which sum shall become immediately due and payable.
10.1.5. In the event that:
10.1.5.1. any money payable to the Seller becomes overdue, or in the Seller’s opinion the Buyer will be unable to meet its payments as they fall due; or
10.1.5.2. the Buyer becomes insolvent, convenes a meeting with its creditors or proposes or enters into an arrangement with creditors, or makes an assignment for the benefit of its creditors; or
10.1.5.3. a receiver, manager, liquidator (provisional or otherwise) or similar person is appointed in respect of the Buyer or any asset of the Buyer; then
10.1.5.3.1. the Seller shall be entitled to cancel all or any part of any order of the Buyer which remains unperformed in addition to and without prejudice to any other remedies; and
10.1.5.3.2. all amounts owing to the Seller shall, whether or not due for payment, immediately become payable


11. Charging
The Buyer hereby charges with payment of any indebtedness to Bedhead Hats all beneficial interest (freehold and leasehold) in land and personal property held now or in the future by the Buyer. The Buyer agrees that, if demand is made by Bedhead Hats, the Buyer receiving such a demand immediately execute a mortgage or other instrument of security, or consent to a caveat, as required, and against the event that the Buyer fails to do so within a reasonable time of being so requested, the Buyer hereby irrevocably and by way of security, appoints any credit manager or solicitor engaged by Bedhead Hats to be its true and lawful attorney to execute and register such instruments.


12. Personal Property Securities Act Registration
12.1.1. In this clause the Act means the Personal Property Securities Act 2009 (Cth);
12.1.2. (a) Bedhead Hats may request in writing at its absolute discretion, that the Buyer allow for Bedhead Hats to register a security interest of the Goods provided as Collateral under the Act, and upon making such request the Seller may:
12.1.2.1.1. validly register Bedhead Hat’s security interest on the PPS register; and
12.1.2.1.2. ensure that it takes all necessary steps under the Act to obtain the highest-ranking priority possible, maintain continuous perfection (including perfection by control) and protection of Bedhead Hat’s security interest over the Product; and
12.1.2.2. without limiting clause 12.2(a) perfect and maintain continuous perfection of any Security Interest that it may at any time hold.
12.1.3. Clause 12.2(a) is not to be construed as negating or limiting and does not negate or limit any rights of Bedhead Hats under section 53(2) of the Act.
12.1.4. Any ownership in the Collateral does not pass to the Buyer until all moneys due and payable to Bedhead Hats by the Buyer have been fully paid.
12.1.5. Until ownership of the Collateral passes to the Buyer, the Buyer waives its rights under the following provisions of the Act, to the extent that it is permitted to by law to:
12.1.5.1. receive a notice of intention of removal of an accession (s.95);
12.1.5.2. receive a notice that Bedhead Hats has determined to enforce its security interest in accordance with land law (s.118);
12.1.5.3. receive a notice of enforcement action against liquid assets;
12.1.5.4. receive a notice of disposal of Goods by Bedhead Hats purchasing the Goods (s.129);
12.1.5.5. receive a notice to dispose of the Goods (s.130);
12.1.5.6. receive a statement of account following disposal of the Goods (s.132(2));
12.1.5.7. receive a statement of account if no disposal of the Goods, six monthly (s.152(4));
12.1.5.8. receive notice of any proposal by Bedhead Hats to retain the Goods (s.135(2));
12.1.5.9. object to any proposal by Bedhead Hats to either retain and dispose of the Goods (s.137(3));
12.1.5.10. redeem the Goods (s.142);
12.1.5.11. reinstate the security agreement (s.143); and
12.1.5.12. receive a notice of any verification statement (s.157(1) and 157(3)).
12.1.6. The Buyer acknowledges and agrees that to the extent permitted by the Act; these terms exclude any provisions of the Act which may be excluded in Bedhead Hat’s discretion and which would otherwise confer rights on the Buyer.
12.1.7. The Buyer acknowledges and agrees that where Bedhead Hats has rights in addition to those under Part 4 of the Act, those rights shall continue to apply.
12.1.8. The Buyer acknowledges and agrees that its right to possession of Collateral still owned by Bedhead Hats under these terms shall cease if:
12.1.8.1. In the case of the Buyer being a Company, circumstances arise where a receiver, manager, administrator or controller becomes entitled to take possession of any of its assets, any proceedings are instituted for winding up, or the Buyer enters into a Deed of Company Arrangement; or
12.1.8.2. the Buyer ceasing or threatening to cease conducting business in the normal manner or applying for deregistration or receives a deregistration notice; or
12.1.8.3. the Buyer fails to comply with any demand for payment issued by Bedhead Hats; or
12.1.8.4. the Buyer breaching any of the terms contained herein and/or are in default of any other agreement between Bedhead Hats and the Buyer.
12.1.9. The Buyer, until ownership of the Collateral passes, must not give Bedhead Hats a written demand or allow any other person to give Bedhead Hats a written demand requiring the Buyer to register a financing change statement under the Act or enter into or allow any other person to enter into The Personal Property Securities Register a financing change statement under the Act.
13. Title
It is the intention of the Seller and agreed by the Buyer that property in the Goods shall not pass until the Buyer has paid all amounts owing for the particular Goods.


14. Security and Charge
14.1.1. Notwithstanding anything to the contrary contained herein or any other rights which the Seller may have howsoever:
14.1.1.1. Where the Buyer and/or the Guarantor (if any) is the owner of land, realty or any other asset capable of being charged, both the Buyer and/or the Guarantor agree to mortgage and/or charge all of their joint and/or several interest in the said land, realty or any other asset to the Seller or the Seller’s nominee to secure all amounts and other monetary obligations payable under the Terms and Conditions. The Buyer and/or the Guarantor acknowledge and agree that the Seller (or the Seller’s nominee) shall be entitled to lodge where appropriate a caveat, which caveat shall be released once all payments and other monetary obligations payable hereunder have been met.
14.1.1.2. Should the Seller elect to proceed in any manner in accordance with this clause and/or its sub-clauses, the Buyer and/or Guarantor shall indemnify the seller from and against all the Seller’s costs and disbursements including legal costs on a solicitor and own client basis.
14.1.2. To give effect to the provisions of clause 14.1.1 and 14.1.2 inclusive hereof the Buyer and/or the Guarantor (if any) do hereby irrevocably nominate constitute and appoint the Seller or the Seller’s nominee as the Buyer’s and/or Guarantor’s true and lawful attorney to execute mortgages and charges (whether registerable or not) including such other Terms and Conditions as the Seller and/or the Sellers nominee shall think fit in his/her/its/their absolute discretion against the joint and/or several interest of the Buyer and/or the Guarantor in any land, realty or asset in favour of the Seller and in the Buyer’s and/or Guarantor’s name as may be necessary to secure the said Buyer’s and/or Guarantor’s obligations and indebtedness to the Seller and further to do and perform all necessary and other acts including instituting any necessary legal proceedings, and further to execute all or any documents in the Seller’s absolute discretion which may be necessary or advantageous to give effect to the provisions of this clause.

15. Cancellation
The Seller may cancel these Terms and Conditions or cancel delivery of Goods at any time before the Goods are delivered by giving written notice. The Seller however shall not be liable for any loss or damage whatever arising from such cancellation. Every stipulation of this contract is independent of the others and has substantive effect.


16. Privacy Act 1988
16.1.1. The Buyer and/or the Guarantor/s agree for the Seller to obtain from a credit-reporting agency a credit report containing personal credit information about the Buyer and Guarantor/s in relation to credit provided by the Seller.
16.1.2. The Buyer and/or the Guarantor/s agree that the Seller may exchange information about Buyer and Guarantor/s with those credit providers named in the Application for Credit account or named in a consumer credit report issued by a reporting agency for the following purposes:
16.1.2.1. To assess an application by Buyer;
16.1.2.2. To notify other credit providers of a default by the Buyer;
16.1.2.3. To exchange information with other credit providers as to the status of this credit account, where the Buyer is in default with other credit providers; and
16.1.2.4. To assess the credit worthiness of Buyer and/or Guarantor/s.
16.1.3. The Buyer consents to the Seller being given a consumer credit report to collect overdue payment on commercial credit (Section 18K(1)(h) Privacy Act 1988).
16.1.4. The Buyer agrees that Personal Data provided may be used and retained by the Seller for the following purposes and for other purposes as shall be agreed between the Buyer and Seller or required by law from time to time:
16.1.4.1. provision of Goods and Services;
16.1.4.2. marketing of Goods and Services by the Seller, its agents or distributors in relation to the Goods and Services;
16.1.4.3. analysing, verifying and/or checking the Buyer’s credit, payment and/or status in relation to provision of Goods and Services;
16.1.4.4. processing of any payment instructions, direct debit facilities and/or credit facilities requested by Buyer; and
16.1.4.5. enabling the daily operation of Buyer’s account and/or the collection of amounts outstanding in the Buyer’s account in relation to the Goods and Services.
16.1.5. The Seller may give, information about the Buyer to a credit reporting agency for the following purposes:
16.1.5.1. to obtain a consumer credit report about the Buyer; and or
16.1.5.2. allow the credit reporting agency to create or maintain a credit information file containing information about the Buyer.


17. GST
17.1.1. GST has the meaning given in the A New Tax System (Goods and Services Tax) Act 1999 (Cth);
17.1.2. Unless otherwise provided in this Agreement, any moneys payable including the Purchase Price have been calculated without regard to GST.
18. Governing Law
These Terms and Conditions of Trade and any interpretation or construction of them shall be governed by the Laws of New South Wales in force for the time being and from time to time and the parties bound by these Terms and Conditions of Trade irrevocably submit generally and unconditionally to the jurisdiction of the Local and District Courts at Parramatta, New South Wales, and the supreme Court of New South Wales at Sydney in respect of all claims, proceedings and matters arising out of or in respect of these Terms and Conditions of Trade.


19. General
19.1.1. If any provision of these Terms and Conditions shall be invalid, void or illegal or unenforceable the validity existence, legality and enforceability of the remaining provisions shall not be affected, prejudiced or impaired.
19.1.2. All Goods and Services supplied by the Seller are subject to the laws of New South Wales and the Seller takes no responsibility for changes in the law which affect the Goods and Services supplied.
19.1.3. The Seller shall be under no liability whatever to the Buyer for any indirect loss and/or expense (including loss of profit) suffered by the Buyer arising out of a breach by the Seller of these Terms and Conditions.
19.1.4. The Buyer shall not set off against the Price amounts due from the Seller.
19.1.5. The Seller may license or sub-contract all or any part of its rights and obligations without the Buyer’s consent.
19.1.6. The Seller reserves the right to review these Terms and Conditions at any time and from time to time. If, following any such review, there is to be any change in such Terms and Conditions, that change will take effect from the date on which the seller notifies the Buyer of such change.
19.1.7. In the event of any breach of this contract by the Seller the remedies of the Buyer shall be limited to damages. Under no circumstances shall the liability of the Seller exceed the Price of the Goods and Services.
19.1.8. Neither party shall be liable for any default due to any act of god, war, strike, lock out, industrial action, fire, flood, drought, storm or other event beyond the reasonable control of either party.

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Copyright © 2025 Bedhead Pty Ltd
Address: PO Box 100, Cooranbong, NSW 2265
ABN: 59650152438 Email: contactus@bedheadhats.com.au
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Terms & Conditions

Welcome to our website. If you continue to browse and use this website, you are agreeing to comply with and be bound by the following terms and conditions of use, which together with our privacy policy govern Bedhead Pty Ltd’s relationship with you in relation to this website. If you disagree with any part of these terms and conditions, please do not use our website.

The term ‘Bedhead Pty Ltd’ or ‘us’ or ‘we’ refers to the owner of the website whose registered office is . Our ABN is 59650152438. The term ‘you’ refers to the user or viewer of our website.

The use of this website is subject to the following terms of use:

  • The content of the pages of this website is for your general information and use only. It is subject to change without notice.
  • Neither we nor any third parties provide any warranty or guarantee as to the accuracy, timeliness, performance, completeness or suitability of the information and materials found or offered on this website for any particular purpose. You acknowledge that such information and materials may contain inaccuracies or errors and we expressly exclude liability for any such inaccuracies or errors to the fullest extent permitted by law.
  • Your use of any information or materials on this website is entirely at your own risk, for which we shall not be liable. It shall be your own responsibility to ensure that any products, services or information available through this website meet your specific requirements.
  • This website contains material which is owned by or licensed to us. This material includes, but is not limited to, the design, layout, look, appearance and graphics. Reproduction is prohibited other than in accordance with the copyright notice, which forms part of these terms and conditions.
  • All trademarks reproduced in this website, which are not the property of, or licensed to the operator, are acknowledged on the website.
  • Unauthorised use of this website may give rise to a claim for damages and/or be a criminal offence.
  • From time to time, this website may also include links to other websites. These links are provided for your convenience to provide further information. They do not signify that we endorse the website(s). We have no responsibility for the content of the linked website(s).
  • Your use of this website and any dispute arising out of such use of the website is subject to the laws of Australia.

Privacy Policy

This privacy policy sets out how we use and protect any information that you give us when you use this website.
 
We are committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement. Bedhead respects your privacy and the confidentiality of information provided by you, and reiterate that Bedhead, its subsidiaries and director-related parties adhere to the national privacy principles.
 
This Privacy Policy has been developed to inform you of how we take steps to both respect your privacy and to protect the personal information that we collect, use, disclose and keep secure.  It also covers how we make the personal information that we hold available for access to and correction by you and has been drafted in accordance with our obligations under the Privacy Act 1988 (Cth) and the Privacy Amendment (Enhancing Privacy Protection) Act 2012 which includes the Australian Privacy Principles (collectively, the Privacy Act).
 
Personal Information when used in this Privacy Policy has the meaning given to it in the Privacy Act but it generally means any information that can be used to personally identify you.  For example, your name, gender, contact details (including phone numbers and email addresses), age and possibly financial information, including your credit card information.  The personal information may be collected through our website, over the phone, or otherwise.
 
Please take a few minutes to review this Privacy Policy.  By using our website and our online services, you are consenting to the collection, use and disclosure of your personal information as set forth in this Privacy Policy.
 
We may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes.

 
What personal information about customers do we collect?
 
The information we learn from customers helps us personalise and continually improve your shopping experience at Bedhead. We will, from time to time, receive and store personal information you enter on our website or give to us in other forms. You may provide basic information such as your name, phone number, address, and email address to enable us to send information or process your product order. We may also collect additional information at other times, including but not limited to, when you provide feedback, change your content or email preferences, respond to a survey, or communicate with Bedhead’s customer support or enquiries department. You may change your details at any time by advising us in writing via email.
 
We may collect the following information:
• name and job title
• contact information including email address
• demographic information such as postcode, preferences and interests
• other information relevant to customer surveys and/or offers
 
Automatic Information:
We also receive and store certain types of information whenever else you may interact with us. For example, like many web sites, we use "cookies," and we obtain certain types of information when your web browser accesses Bedhead. Scroll to the bottom of this page to see examples of the information we receive. A number of companies offer utilities designed to help you visit web sites anonymously. Although we will not be able to provide you with a personalised experience at Bedhead if we cannot recognise you, we want you to be aware that these tools exist.
 
E-mail Communications:
To help us make e-mails more useful and interesting, we often receive a confirmation when you open e-mail from Bedhead if your computer supports such capabilities. Bedhead may use personal information collected from you to provide you with information and updates regarding our website and changes to the law from time to time. Bedhead may also make you aware of their new and additional products and services from time to time. This email newsletter service is free. You may change your email details at any time by advising us in writing via email. If you do not want to receive e-mail or other mail from us, please adjust your account to reflect this by selecting "Unsubscribe" in the Newsletter menu.
 
 
What we do with the information we gather?
 
We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:
• Internal record keeping.
• We may use the information to improve our products and services.
• We may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided.
• From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone, fax or mail. We may use the information to customise the website according to your interests.
 
 
Security
 
We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.
 
Bedhead strives to ensure the security, integrity and privacy of personal information submitted to our site and updates its security measures to keep up with current technologies. All information that Bedhead receives from its customers is protected from unauthorised use or access by our secure servers and all customer information is encrypted before it is sent to us. Credit/Debit card information is not stored by us on our servers. We take reasonable precautions to ensure that the personal information we collect, use and disclose is complete, relevant and up-to-date.
 
However, the accuracy of that information depends to a large extent on the information you provide. That's why we recommend that you:
• let us know if there are any errors in your personal information; and
• keep us up-to-date with changes to your personal information such as your name or address.
 
We will take reasonable steps to protect the personal information from misuse, interference, loss and unauthorised access or disclosure.  This may include taking reasonable steps to destroy or permanently de-identify personal information once it is no longer needed for any purpose for which the information may be used or disclosed.
We will not attempt to match de-identified or anonymous data collected through surveys or such online devices as "cookies", with information identifying an individual, without the consent of the relevant individual.
 
We require our employees and contractors to perform their duties in a manner that is consistent with our legal responsibilities in relation to privacy, including those in this Privacy Policy.  We note that we take reasonable steps to ensure that personal information is only accessible by people who have a genuine "need to know" as well as "right to know" particularly in the carrying out of our services to you.
 
 
How we use cookies
 
A cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.
 
We use traffic log cookies to identify which pages are being used. This helps us analyse data about webpage traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.
 
Overall, cookies help us provide you with a better website by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.
 
You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.
 
 
Links to other websites
 
Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.
 
 
Controlling your personal information
 
You may choose to restrict the collection or use of your personal information in the following ways:
• whenever you are asked to fill in a form on the website, look for the box that you can click to indicate that you do not want the information to be used by anybody for direct marketing purposes
• if you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by writing to or emailing us.
 
We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen.
 
Personal information is only supplied to a third party supplier when it is required for delivery of goods or services which you have purchased, or for the purposes of audit, liaison with and reporting to regulators. We may from time to time need to disclose certain information, which may include your personal information, to comply with a legal requirement, such as a law, regulation, court order, subpoena, or warrant in the course of a legal proceeding or in response to a law enforcement agency request. 
 
Bedhead may also use your personal information to protect the copyright, trademarks, legal rights, property or safety of Bedhead, its customers or third parties. If there is a change of control in one of our businesses (whether by merger, sale, or otherwise), or a sale or transfer of its assets, customer information, which may include your personal details, could be disclosed to a potential purchaser under an agreement to maintain confidentiality, or could be sold or transferred as part of that transaction. We would only disclose your information in good faith and where required by any of the above circumstances.
 
If you believe that any information, we are holding on you is incorrect or incomplete, please write to or email us as soon as possible at the above address. We will promptly correct any information found to be incorrect.
 
 
Changes to Privacy Policy
 
To ensure our privacy policy remains current, this policy is subject to change. We may modify this policy at any time, in our sole discretion and all modifications will be effective immediately upon our posting of the modifications on this site. Please return periodically to review our privacy policy. 
 
The APPs place more stringent obligations on APP entities when they handle ‘sensitive information’. Sensitive information is a type of personal information and includes information about an individual's:
• health (including predictive genetic information)
• racial or ethnic origin
• political opinions
• membership of a political association, professional or trade association or trade union
• religious beliefs or affiliations
• philosophical beliefs
• sexual orientation or practices
• criminal record
• biometric information that is to be used for certain purposes
• biometric templates.