Whether you’re a mum-to-be, a new mum, an experienced mum or a grandmum, this year, Mother’s Day is going to be a little different for most of us. Just as life is! And with all these extra roles we’re now taking on as mothers in lockdown, there is NO WAY one day is enough to celebrate what it means to be a mother. So we’re dedicating the whole month of May to it – it’s our second annual Month of Mummyhood and we’re doing for other mums what mothers do so selflessly for their kids – giving without expecting anything in return.
Here’s what we have planned!
Daily giveaway for mums-to-be
Mummyhood starts when baby is in the womb and that instinctive need to protect your child kicks in. It’s a never-ending, exhaustive effort to do so, so we thought we’d help out in the sun-protection department by giving away newborn hat packs to mums-to-be*.
Upload an image of your ultrasound (for babies due from April 1, 2020) to receive a Protect the Potential gift pack and be in the running for other prizes.
*Capped at 1000 entries.
FREE newborn hat with purchases over $80*
Every order over $80* via our website in the month of May (excluding sale events – spoiler alert!) will receive a Protect the Potential gift pack which includes a newborn-size white legionnaire hat and sun-safety information booklet (until stocks last.)
Our plan is to start as many newborn babies on their hat-styling journey as possible and we hope you’ll help us spread our hats far and wide by gifting this pack (if you don’t need it yourself!) to a new mum friend, expecting family member or perhaps you could make someone’s day by handing it to a pregnant stranger exercising past your house! Give and enjoy the feeling it gives you too!
*Capped at first 400 sales. Sales must be $80 or over and from current available stock, no pre-orders.
Gifting with style
A newborn hat is one of those things you don’t think about until you need one. Which is why they're popular gifts from mums who’ve been there before! We've got PLENTY to give away this month to ensure everyone is covered - literally! Look out for giveaways on Facebook and Instagram of our newborn Heritage Baby Flap Hats, mum-and-me matching hat packs, and our Baby’s First Year Gift Box - three hats in different sizes to protect baby in their first year gift-wrapped in a box with a card. Available in Originals and Heritage styles.
Bonus giveaway: We’ll choose one entrant of our ultrasound uploads to win the ultimate Baby Shower Gift Box full of goodies, flowers and Bedhead vouchers delivered to your door.
Let’s share our wisdom and advice
Come and join our good-old fashioned mother’s group this month via our social feeds and blog. Let’s share all things babies and motherhood – from those magical, memorable moments to the mayhem and mishaps that come with parenting children big and small.
We’ll talk must-haves, discuss how everyone is coping in this new era of social distancing and self-isolation, explain how to take great newborn photographs, create a baby-name database to help with inspiration, and share great courses, apps, websites, groups, books and products you need to know about. We hope you’ll be a part of the conversation.
We’d love you to spread the word about our giveaways to your friends, families and followers on social media and make use of the #monthofmummyhood hashtag – especially to those about to experience mummyhood for the first time! Our aim is to share the warm and fuzzies, the mishaps and mayhem, wisdom and fun of motherhood far and wide.
We hope you’ll all take part! Enjoy your #monthofmummyhood and stay safe!
Partnering with charities
With Australia having one of the highest rates of skin cancer in the world, Bedhead Hats is committed to helping parents instil good sun-safety habits in children at a young age. Through our annual Protect The Potential initiative, we give away $200,000 worth of newborn baby hats to Australian babies via charities, hospitals, ante-natal clinics and our own annual campaigns. It’s our effort in taking responsible steps to making a difference to the next generation of children. Read more about our initiative here >