Month of Mummyhood


Mothers deserve more than one day to celebrate all things motherhood (because let’s face it, Mother’s Day doesn’t always live up to the high expectations placed on it!). So, we’ve declared May to be the Month of Mummyhood! We’ll be celebrating all it is to be a mother: from the magical, memorable moments to the exhausting head-scratching times that make you question your sanity for attempting to raise a real live person – and everything in between. We want to do for other mothers what mothers do so selflessly for their kids – give without expecting anything in return. Here’s what we have planned…

Spreading joy | Free newborn hat with every purchase


Free newborn hat with every purchase

Each order via our website in the month of May (excluding sale events - spoiler alert!) will receive a “Protect the Potential” gift pack which includes a newborn size white legionnaire sun hat and sun safety information booklet (until stocks last). We hope you’ll help spread the joy further by paying it forward – give the gift to a new mum friend, expecting family member or even a stranger. Give and enjoy the feeling it gives you too!

Protecting the potential | Daily giveaway for mothers-to-be


Hat giveaway for mothers-to-be

Mummyhood starts when bub is in the woman - you'd do anything to protect it! We wanted to be a part of that protection, so we gave away 800 newborn hat gift packs to mums-to-be who uploaded their ultrasound to our website. That's 800 brand new babies born this year and into 2020 who will be introduced to sun safety from birth. And hopefully, 800 little happy hat wearers all through their childhood. We were overwhelmed by the response and can't wait to be able to do it again soon. Please keep a look out on our social channels for similar giveaways in Spring.

Sharing the love | Mummyhood moments from real mums


Mum moments from real mums

Being a mother means you experience the full spectrum of emotions – often all in one day! We want you to share memorable moments, tell your stories, vent about your day, and laugh at the mayhem and mishaps that come with parenting children big and small. Check our social media feeds throughout the month and get involved in the conversation.

Imparting wisdom | Helpful advice from the Bedhead community


Advice from the Bedhead community

Check out our blog and socials this month for all things baby! What you really need (and don’t need!) when baby arrives, what to pack in your hospital bag, names suggestions and other great advice from Bedhead staff, brand reps, influencers and YOU!

Gifting in style | Launch of Baby’s First Year Gift Box


Launch of Baby’s First Year Gift Box

A newborn hat is one of those things you don’t really think about until you need one. Which is why they make popular baby shower gifts from mums who’ve been there before! We’ve created a new bundle – the ultimate baby shower gift: Baby’s First Year Gift Box. Three hats in different sizes to protect baby in their first year nicely gift wrapped in a box with a gift card waiting for your thoughtful words and wishes. Available in Originals and Heritage styles.

Bonus giveaway: We’ll choose five ultrasound uploads to receive a Baby’s First Year Gift Box at the end of the month.

Get involved! #monthofmummyhood



Spread the word about our giveaways to your friends, families and followers on social media and make use of the #monthofmummyhood hashtag - especially to those about to experience mummyhood for the first time. Our aim is to share the warm and fuzzies far and wide! Enjoy your #monthofmummyhood.